"Emotional ownership of work" motivates employees

A Hindustan Times article reports on a recent study carried out in India: "Attractive remuneration packages and perks are vital to retain employees but it may not necessarily motivate them to give their best to the company if there is no sense of "emotional ownership" towards the organisation, according to a new study. The factors contributing to "emotional ownership ofwork" and a sense of belonging  are "opportunities of self-expression, creativity in work, empowerment, freedom on job, opportunity to learn something new, variety in job and a sense of achievement", said the study on transforming the organisational culture, conducted by Manik Kher, a UGC research scientist at Pune University, advocating the concept of 'Emotional Ownership' to keep employees motivated".