Friday, 19 August 2011

QR Code to boost communication and business

In June 2011 14 Millions of US mobile phones have scanned at least 1 QR Code according to a study published by comScore company. Users scan mainly newspapers, magazines or leaflets, they scan at home or in store to find more informations on a product or service they are interrested in.

This is a new demonstration on how mobile marketing can be included in a communication strategy. “For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.” declares Mark Donovan comScore vice-president.
60% of people who scan are male people and 40% female. 36% of people who scan are between 25 and 34 years old.

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