Wednesday, 7 December 2011

Present and future of the Internet Content Curation

Curation is already becoming an overused word. The way in which we discover content that we like and how it gets in front of us is changing radically durign the last years. We descrived the Internet Curator´s role in our Blog post on April 2011 as someone who seek on the web information related to a specific domain, filter them, select them, organise and present them. In few months the Curation is adopting new roles and different Curation pillars have been descrived:

1. Algorithmic curation:- We see stuff because a technological process interprets, anticipates, or predicts our needs. Obvious examples include Google personalising search results through what else it knows about us, or serving ads based on the context of the content that surrounds them, or Facebook Edgerank interpreting which content out of all that which is posted by our connections is important to us, and Amazon recommending products to us based on what it knows about our purchase history and that of thousands of others.
2. Professional curation:- we see stuff because a skilled editor or commisioner uses their insight into a particular audience to determine what might interest us. It's the granddaddy of curation and there remains huge value in this.
3. Social curation:- we see stuff because we, our friends, or a wider audience think it's good/relevant. Social curation has been around for years (tagging and voting on social bookmarking services, ranking by ratings, Twitter lists, Google+ circles). But the applications are becoming more sophisticated all the time. The Guardian Zeitgiest prototype for example, combines social analytics (how many people shared specific pieces of content across the site, or commented) with web analytics (referrals, how many people have looked at it/read it) to create "a visual record of what people are currently finding interesting on guardian.co.uk at the moment". [Source: Only dead fish]
What will be the future of the Content Curation?Are we approaching to the semantic web or Web 3.0?

Related information: New internet job : Curator.

No comments:

Post a Comment