Research on E-Commerce in Greece

The annual survey of the Laboratory of Electronic Commerce (ELTRUN) Athens University of Economics on "Recording of the total e-commerce market in B-C, and behavior of Greek on-line consumers" has been completed recently. Despite the stabilizing trends in the second–half, the total purchases for goods and services of Greek consumers fluctuated in 2011 to 1.7 billion euros, an increase of 30% compared to 2010. Right now, 1.5 million on-line Greek consumers buy on average 14–15 times a year by using the Internet, spending 1,150 euros/year, of which 2/3 bound for Greek sites. The annual incidence and value of the purchases of Greek online consumers are now corresponding to the European averages.

Presentation of Research:
http://www.startupgreece.gov.gr/sites/default/files/Ecommerce_final_v1.pdf
Research Facts and Figures (Executive Summary):
http://www.startupgreece.gov.gr/sites/default/files/Ecommerce_symperiforaonlinekatanaloton11_v3.pdf
Website: http://www.startupgreece.gov.gr/el/data-trends