On 9 Octobre 2012, Google invite several organisations to a conference about energy transition. It aimed to present the measures taken by Google about energy consumption and the reduction of its carbon footprint. All the informations were already on www.google.com/green
Among the measures presented:
- the famous Finnish datacenter that is cooled with seawater
- The widespread use (one third of their consumption) of electricity from renewable sources or through the purchase of green certificates, or by direct implantation wind farm.
- Carbon offsetting. According to Google, their power consumption in 2011 was amounted to 2,675,898 MWh, or 1.3% of global consumption of Datacenters.
According to Google, the measures implemented allowed them to reduce the electric bill of around a billion dollars. And obviously, it's good for their image.