A company launched in 2011 by four graduates of the IT University of Copenhagen may have unlocked "a billion dollar industry" by developing software that enables users to control and interact with their tablet computers or mobile device just by looking at it.
Eye Tribe has developed technology that can automatically track people's eye movements as they view websites or play games. This is done via a tiny webcome and infrared LED that can be integrated into the front-facing camera of a smart phone or tablet computer. Captured images are then analysed using computer-vision algorithms. "Our software can then determine the location of the eyes and estimate where you're looking on the screen with an accuracy good enough to know which icon you're looking at", says the company's website.
The company has already won a slew of prestigious awards, starting with Scandinavia'a Venture Cup, which champions start-ups in Denmark, Finland, Norway and Sweden. It claims to be in talks with a handful of major smartphone and tablet manufacturers and hopes to have its first eye-controlled device on the market in 2013.
The Business, Brussels Airlines