Paying attention is the theme of a conference performed by Tiziana Terranova (medias studies teacher, East London University). She express that in the e-age the amount of information received without paying attention is high.
A new economy is growing, based on the capacity to create attention.
in French: http://www.internetactu.net/2010/09/20/pdlt-lattention-une-valeur-culturelle-et-sociale/
in English: http://payingattention.org/