New Google dance scheduled

As Search Engine Optimisation is one of the most important competencies required by companies in a recruitment process, (even for jobs which do not seem to require it) it is important to know that Google has started to improve the ranking process in the United States, with other countries to follow very soon in all likelihood.

Google declares that it is able to evaluate the quality of the content of a website, and will score this item with a high scoring level, in order to improve the ranking. Some tests have been done in the US and 85 % of websites with poor content were downgraded.