Monday, 10 October 2011

German Gaming Industry Revenues Surpass Music and Cinema

Gaming industry revenues in Germany have overtaken both the music industry and cinema-going. Taking in EUR 1.86 billion in 2010 with growth rates of 6 percent, Germany is turning heads in a segment long dominated by countries like Japan, Korea and the USA. And with Germany’s economy buzzing along despite global economic turbulence, start-up hotspots like Berlin are drawing increasing attention. Germany Trade & Invest will be on hand at this year’s Gamescom from August 17-21 in Cologne to share the latest opportunities in Germany’s thriving gaming industry.

“Game developers and publishers find outstanding investment conditions in Germany. With a domestic market of 23 million gamers along with internationally-minded and affordable programmers and software developers, companies can serve the German, European, and broader international markets from one location,” said Henri Troillet, gaming industry expert at Germany Trade & Invest in Berlin.

Industry trends worldwide have seen a shift away from PCs and consoles and an increase in mobile, online and browser-based games. Distribution channels have also been upended in recent years, with online and in-app purchases increasing significantly. With such large changes underway, the industry has become fragmented and thereby attractive for start-ups. In Germany, the combination of a world-class IT infrastructure, strong education system and the country’s growing appeal for international developers has created a ripe situation for start-ups and companies to invest.


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