“Game developers and publishers find outstanding investment conditions in Germany. With a domestic market of 23 million gamers along with internationally-minded and affordable programmers and software developers, companies can serve the German, European, and broader international markets from one location,” said Henri Troillet, gaming industry expert at Germany Trade & Invest in Berlin.
Industry trends worldwide have seen a shift away from PCs and consoles and an increase in mobile, online and browser-based games. Distribution channels have also been upended in recent years, with online and in-app purchases increasing significantly. With such large changes underway, the industry has become fragmented and thereby attractive for start-ups. In Germany, the combination of a world-class IT infrastructure, strong education system and the country’s growing appeal for international developers has created a ripe situation for start-ups and companies to invest.